Introduction
Marketing automation software has become a necessity for businesses looking to streamline their marketing and sales processes. With so many options available today, it can be tough to choose the best one for your business.
Drift and Intercom are two of the most popular marketing automation software on the market. In this blog post, we’ll compare the features and pricing of both tools to help you decide which one suits your business better.
What is Drift?
Drift is a conversational marketing automation platform that helps businesses use conversations to drive conversions. You can engage with website visitors, qualify leads automatically, and book meetings with your sales team using the Drift chatbot.
What is Intercom?
Intercom is a customer messaging platform that helps businesses engage with their customers across multiple channels, including chat, email, and social media. Intercom offers features like lead qualification, personalized messaging, and targeted campaigns to help businesses increase conversions.
Drift vs Intercom: Feature Comparison
Let's compare the features of both platforms side by side.
| Feature | Drift | Intercom |
|---|---|---|
| Conversational AI | Yes | Yes |
| Targeted messages | Yes | Yes |
| Lead qualification | Yes, with AI-powered chatbots | Yes, with customizable qualification questions and chatbots |
| Email marketing | No | Yes |
| Social media | No | Yes |
| CRM integrations | Yes, with Salesforce, HubSpot, and others | Yes, with Salesforce, HubSpot, and others |
| Pricing | Starts at $500/month, 100 contacts, annual billing required | Starts at $87/month, Essential plan, annual billing required |
As we can see from the table, both Drift and Intercom offer similar features, but the main difference lies in their pricing.
Drift's pricing starts at $500/month with a minimum contract of one year, which may not be suitable for small businesses with a limited budget. On the other hand, Intercom's Essential plan starts at $87/month, making it more affordable for small businesses.
Drift vs Intercom: Which one is better for your business?
If you're looking for a conversational marketing platform that uses advanced AI-powered chatbots to engage with visitors and qualify leads, then Drift might be the right choice for you. However, if you're looking for a more affordable option that offers multiple channels for customer engagement, including social media and email marketing, then Intercom might be a better choice.
Ultimately, the choice between Drift and Intercom depends on your business needs and budget. Consider the features and pricing of both platforms carefully before making a decision.